Creativity – Not Just Lightbulb Moments

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Creativity – Not Just Lightbulb Moments

We’ve got creativity on the mind, so decided to find out exactly what happens in our brain during the creative process.


Many would tell you that the right side of your brain is the artistic, free-thinking side, while the other hemisphere for more logical pursuits, like mathematics. However, contrary to popular belief, both sides of our brain work together rather than independently, and there is not one sole area that is devoted to creativity. However, scientists have established that the key to creative thinking in fact lies in the ability of different cerebral areas to communicate with each other.

The good news is that creativity is a skill that can be developed.  Research shows that we’re better at creative thinking when we’re tired, as the brain struggles to filter out distractions. These distractions and seemingly unrelated thoughts can enable us to think about problems in new ways. Ambient noise and dim lighting are also proven to work as an antidote to focus as they promote broader thinking and new ideas.

Alpha waves can also help to stimulate creative thought in the individual. They essentially work to decouple you from your environment and, as a result, the brain spends less energy processing information from the senses and allows more energy for generating new internal ideas.

Creativity isn’t just about that ‘aha’ moment; it is all about making connections between seemingly unrelated matters to provide new solutions to problems.

So shake it up, let yourself get distracted. And have a good dose of Matcha to boost those alpha waves.